Social Media: The Next Generation of Market Research Is Here

Steve Farnsworth's Old Blog

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“Social analytics tools will become the must-have to gain insight, make better, faster business decisions and improve customer satisfaction.” – Social Business News

Steve Jobs was famous for taking a stand against traditional market research, telling us, “People don’t know what they want until you show it to them. That’s why I never rely on market research.”

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★ Social Media: The Next Generation of Market Research Is Here

But as Bob Gilbreath pointed out in his article, The Steve Jobs Market Research Quote Should Rest in Peace, “One should never conduct a research study that asks people what they want…First,  you must spend time understanding and gaining insights into consumers’ existing habits, beliefs, routines and unmet needs.”

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This renewed approach…

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